Testimonials
Our campaigns have transformed categories, are written about in books, and are studied in business schools and universities around the world. But don’t believe us. Listen to our clients’ own words.
SAMUEL ADAMS
“Take pride in your beer.”
“Take pride in your beer.”
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/jim-koch.jpg)
NEW YORK SPORTS CLUBS
“There’s a million reasons to join.”
“There’s a million reasons to join.”
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/david-meerman-2.jpg)
DIET COKE
“This is refreshment.”
“This is refreshment.”
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/new_yorker.jpg)
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/the-guardian.jpg)
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/end_advertising.jpg)
HEINEKEN
“It’s all about the beer.”
“It’s all about the beer.”
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/heineken-book-1.jpg)
SPRITE
“Obey your thirst.”
“Obey your thirst.”
![](https://www.octopusny.com/wip/wp-content/uploads/2019/05/killing-giants.jpg)